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Home News New Campaign ⧔ FALL WINTER 24/25

New Campaign ⧔ FALL WINTER 24/25

05.09.2024.

The XENIA DESIGN FW24/25 collection showcases a winter landscape reimagined within the XD design center, forming the backdrop for its latest campaign.

This collection blends cutting-edge tailoring techniques with the brand's deep avant-garde roots, resulting in a visual and tactile exploration that bridges modern concepts with innovative design, creating a fresh narrative.

Minimalism and the contrasts of a winter scene inspire the collection’s aesthetic. The color palette reflects the calm beauty of icy whites, while fabric textures mimic the softness of snow. Bold lava orange, symbolizing intense energy, offers a striking contrast to the wintery hues, evolving over time as its soft surface crystallizes into solid forms.

Asymmetrical silhouettes and flowing pleats mirror the fluid movements of molten lava. Modular and elongated designs offer versatility, while metallic and reflective details, inspired by the sharp light of winter sun, add a frosty glow. These details appear in lacquered finishes and metal accessories like chains that double as necklaces, bracelets, and waist belts, with the glossy surfaces creating a dynamic and shifting visual effect.

Quilted jackets and oversized coats dominate the collection, updated with a luxurious and sophisticated twist for the season. Eco-friendly materials imitate the look and texture of leather, reinforcing XD's commitment to sustainable fashion. Entirely designed and produced in Croatia, the collection is now available at XD stores in Čakovec, Dubrovnik, Opatija, and Zagreb.

Photo: Matej Jurčević @matej.jurc
MUA: Iva Rukavina @ivaarukavina
Model: Marija Zrakić

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